The Best SEO Tools For Smart Marketers

the best seo tools

Best SEO Tools


When someone brings up a ‘hot SEO tools for marketing’ topic, we all have a great deal to share. The market is overcrowded with Best SEO Tools, platforms, and services of all kinds.

Premium, freemium, SEO tools to get you started your WordPress site or blogging journey, SEO tools to help you advance your business, and so on.

the best seo tools

TOP SEO Tools, Table Of Contents

  • SEO Tools list
    Keyword Research Tools
    OnPage SEO Tools
    Backlink Analysis Tools
    SEO Analytics & Tracking Tools
    Local Specific Tools
    Penalty Research Tools
    Brand Building Tools
    PBN Building Tools


  • Other STools
    Agency Building Tools
    Client Meeting Scheduling & Software Tools
    CRM (Customer Relationship Management Tools)
    Customer Support Tools
    Client Reporting Tools
    Internal Project Management
    Internal Team Communication & Sharing
    Internal Employee Time Tracking
    Bookkeeping & Invoicing
    Outsourcing & White Label Reseller Services
    Other Cool Tools

Keyword Research Tools

Here are the best tools for keyword research.


SEMRush is an awesome website research tool. You canBest SEO Tools
check search engine or PPC stats on any website, see
your rankings, or your competitors rankings. I love using
it for keyword jacking. Here are 2 ways you can use this
tool in just a few min:

1. Easy Wins Method: Put in your website URL. Under
Organic Research on the left, click positions. See what
you’re ranking for on page 2, re-optimize your pages or
add links (internal or external) to boost your rank.

2. Keyword Jacking Method: Get your competitors
domains and run a keyword report on them. Sort the
report by kw volume, jack their keywords and either
add them to your existing pages or build out new
pages. BOOM.






best seo toolsKWFinder
Quickest keyword tool ever! This will show strength
values that come from majestic (TF & CF), & Unique
linking IPs for the top 10 results, as well as PR. Awesome.
You can use this in combination with all the keyword
ideas you got from Semrush (item #1).



best seo toolsHOTH Keyword Research Tool
This is basically a free version of SEMRush – Just put in a
seed keyword and it will give you all kinds of variations as
well as traffic, CPC, and more.

This is basically a google suggest scraper. Find all kinds
of long tails with this baby.

Answer The Public
Similar to Ubersuggest, but with even more! You can use
this to find out what kinds of questions people are search

Ahrefs Keyword Explorer 2.0
Ahrefs has come a long way and they just released their
new keyword explorer. This has some interesting features
that other tools don’t have like the “also rank for” feature.


Another very popular keyword suggestion tool.



OnSite SEO Tools

Here are the best tools for OnPage SEO.



best seo toolsYoast WordPress Plugin
Great tool for optimizing your wordpress site.


HOTH Free SEO Analyzer
Get a quick on page audit for your site, for free!


Google Pagespeed Insights
See how fast your website loads and how you can
improve it.

Google Mobile Friendly Test
See if Google considers your website mobile friendly


Backlink Analysis Tools

You can check the backlinks of any site with these tools. I use them for all of the
1. Overview of what’s going on with a site (any anomalies etc)
2. Checking for over-optimization
3. Checking competitors to see if they have any good links or to replicate their links
4. Doing general research on domains
That all being said, these 3 tools do about the same thing but each one has strengths
& weaknesses. Here’s what I think about all 3:


back link for best seo

1. Ahrefs – Best at catching backlinks. Most accurate

2. Open Site Explorer – Most commonly used statistics for
judging website power or strength, however DA & PA
metrics scale with spam so you really need to look at the
actual backlinks too.


3. Majestic – Best for determining websites trust /





MOZ SEO Toolbar
This cool toolbar will automatically run stats for you on
all the websites you visit and put an overlay in search
results if you want. This is the quickest way to check
stats as you’re browsing around.

Moz Bulk Domain Checker for Google Docs
Want to check a bulk group of domains? With this easy
tool, you can throw a bunch of domains into a Google doc
and quickly get the moz DA / PA for them.

Link Building Tools

Here are some great link building tools.

best link building seo toolsAhrefs
I had to include this here because Ahrefs has stepped up
so much in the last year. If I were to pick one tool, this
might be it.
Guest Post Tracker
Need a huge list of guest post websites? This is it.

Ninja Outreach
Makes link outreach easy. You can search for influencers
and reach out all in one tool.

A very highly rated outreach tool. You can use this to
score guest posts, submit to link roundups and more.

Link Building Services
Shameless Plug – If you just want someone to build links
for you, we have it all.
Point Blank Link Building Strategies
Not a tool, but an awesome resource with all kinds of link
building strategies.
Awesome link prospecting tool.



SEO Analytics & Tracking

Here are the best tools for tracking.

seo analysis sor good seoImprovely
Use this to track all your campaigns and get a detailed
look at what’s going on with your visitors.
Google Analytics
The grand standard. I just use it on all my money sites
A Google Analytics alternative.


Fresh Metrix (Rank Tracking)
Easy rank tracking for national and down to the local
level. You can start for free and they have plans all the
way up to the thousands of keywords.


Serpfox (Rank Tracking)
Nice & easy tool for rank tracking. Just plop in your URL,
keywords and location and it will do all the tracking for
you. They have a free plan as well if you’re just getting
Serpbook (Rank Tracking)
Similar to serpfox but with nice white label and
automated reporting.




Local Specific Tools

Here are the best tools for local SEO.

local specific seo toolsWhiteSpark Local Citation Finder
This is the industry standard tool and it’s awesome.
Basically you can drop in your main kw and city, it will go
out and find your competitors and see what citations they
have, rank the citation sources by DA (Domain Authority)
and show you which ones you are missing. This is the
tool we use in HOTH Local.
Local SEO Checklist
Nice and easy checklist to make sure you have the bases
covered + more.
Rich Snippet Validator (Google)
Validate that rich snippets are working on your local site.
Schema Creator
Creates microdata for your local site.
Local SEO Quick Check (Moz)
Quickly check where you stand with citations, duplicates,
errors etc.
Free Review Montioring
This will monitor your reviews, and you can track reviews
of your competition.





Local Specific ToolsBluementhals Local Business Category Tool
Cool tool to get all the categories you should be in on
Google Places.
Local Citation Audits & Custom Citation Building
Doing local the right way. No cookie cutter solutions.
Every campaign is customized and researched. As close
to push-button local as you can get.
Citation Cleanup Service
If you have incorrect or inconsistent citations, we’ll clean
them up for you manually.
My Call
Call tracking for SEO & PPC + Call scoring
Call Fire
Call tracking, text messaging, voice response, and more.
Free Review Checker
Check your reputation with this free customer review




Penalty Research

Here are the best tools for penalty research.

seo penalty research

Panguin Tool
You can connect your Google Analytics account and it
will display when google updates happened so you can
see if drops in traffic match any Google updates.
Ultimate Guide To Google Update History
All of the Google updates + what really happened + case
Removeem Anchor Text Over Optimization Checker
You can check to see if you’re over optimized for any of
your anchors.
Link Research Tools
The industry standard in checking for toxic links. Be
careful though, this tool likes to classify links as toxic
even if they are not. Use this as a baseline but judge each
link individually.


Social Media

Here are the best tools for social media and expanding your presence.


social media seoLock My Brand
Registers your brand name on the top social media
websites in the world.
Onepress Social Locker
Use this tool to get more social shares on your blog.
This a cool social media share box.
Schedule posts for your social media accounts.
Automate your instagram marketing.
Automate twitter marketing.


SEO Agency Building Tools

These are tools you can use to build your SEO business.

seo agency building toolsCalendly
You can use this to avoid the dreaded back and forth of
finding a time to meet. This will let clients book meetings
with you.
The easiest online screensharing app. Once you have the
app, you can just give the client the link and they don’t
have to download anything (wow… right?)
This is the CRM we use at The HOTH after checking out a
bunch of different ones. It can be expensive, but this has
the features you’re looking for. One of the best things
about this is that it creates a very customizable
searchable database.
The industry standard CRM in the cloud. Integrates with
lots of other apps as well.
CRM, Email Marketing, and E-commerce tools all in one.
Often called confusionsoft.
Live Chat software, we use this to help customers get
answers faster. It really helps with on-site conversions!



Popular small business CRM that integrates with Gmail.
Raven Tools
Good for generating large amounts of data together for
clients and giving them their own log in to track
campaigns. Can do on-site audits on the fly, track links
and rankings, and more!
Authority Labs
Great rank tracking tool with an API.
A very sleek project management app. I use this
Easy project management.
Communication in one place for teams. They added
native voice calling so this is good for quick 1 on 1
meetings or team meetings.
Get Harvest
Sleek time tracking app.
Fantastic invoicing / time tracking / bookeeping app.
Bookkeeping services for your business.

Thanks for reading!

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